Human-driven design. AI-powered efficiency
Human-driven design. AI-powered efficiency
Human-driven design. AI-powered efficiency
I design AI-driven systems that make businesses faster, simpler, and more human. After 15 years designing digital products, I now help companies save hours, reduce friction, and keep the soul in every automated process.
I design AI-driven systems that make businesses faster, simpler, and more human. After 15 years designing digital products, I now help companies save hours, reduce friction, and keep the soul in every automated process.
+15 years of experience
~2 weeks availability
100% remote from Spain
Previous product leadership experience informing how I build AI systems today
Previous product leadership experience informing how I build AI systems today
From chaos to clarity
From chaos to clarity
I design experiences — and the systems behind them — that people trust every day.
I design experiences — and the systems behind them — that people trust every day.
From data to decisions
I turn insights into smart workflows that save time and reduce complexity.
Experiences that save hours
Interfaces and AI systems designed to perform, grow, and feel effortless.
Automation that still feels human
Intelligent systems that do the heavy lifting — without losing the warmth of real design.
Smarter systems and design. Human results.
Smarter systems and design. Human results.
My product design background shaped how I now build AI-driven systems — clear, beautiful, and built for real people.
My product design background shaped how I now build AI-driven systems — clear, beautiful, and built for real people.
Curiosity, empathy, intent
Curiosity, empathy, intent
My process blends design strategy, user psychology, and system thinking.
I build tools that make users feel understood, empowered, and in control.
Problem framing & business clarity
Define what truly matters before automating.
Research & system thinking
Design for real user flows, not chaos.
Systems that performs efficiently
Real results, not just pretty interfaces.
Fast iteration, real impact
From real needs to production-ready solutions.
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Alexander Matlin
Associate Director of Engineering
Hellofresh
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
Hellofresh
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Alexander Matlin
Associate Director of Engineering
Hellofresh
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
Hellofresh
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Alexander Matlin
Associate Director of Engineering
Hellofresh
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
Hellofresh
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Alexander Matlin
Associate Director of Engineering
Hellofresh
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
Hellofresh
Design how I think
Design how I think
Hi, I’m Laura. Founder & CEO of Lōra AI Studio. For over 15 years I’ve designed digital products that people trust and businesses scale.
Today, I combine product design, strategy and AI-powered automation to create end-to-end solutions that simplify operations and unlock growth.
I value open feedback, shared ownership, and an egoless approach.
Hellofresh
Kognia Sports Intelligence
Caja de Ingenieros
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