Nice to e-meet you! I’m Laura.

Product designer strategist helping businesses create persuasive, high-performing products rooted in data and user psychology.

Photos of Laura with her dog Bimba, at the beach, at the gym, and watching a sunset.

Formally I am a Industrial Designer, but my entire background relies in Digital Design since more than 15 years ago.

I love assisting any-size businesses in researching, advising, ideating, defining, and designing custom digital experiences. I also enjoy smooth and successful market launches of their products.

I have extensive knowledge in banking and finance, artificial intelligence, and mobile applications that rely on connectivity. I am also familiar working with very complex products that involve high amount of data.

In addition to winning a Norman Nielsen award, I am also an Innovation Awards Honoree for Jacoti Hearing Suite, a cloud-based app that provides support for the hearing impaired.

My proven design process, my analitical thinking and the aplication of industry standars ensure the best experience possible for your business always.

Looking forward to collaborate together soon! :)

Awards and mentions

Innovation awards Honoree for tech for a better world

Innovation Awards Honoree for Jacoti Hearing Suite, a set of cloud-enabled mobile applications that grants anyone hearing support in 2016.

Best design multiplatform application

Norman Nielsen Group Award for Dixio application (developed by Semantix) resulted awarded as one of the best design multiplatform applications in 2012.