I design AI-driven systems that make businesses faster, simpler, and more human. After 15 years designing digital products, I now help companies save hours, reduce friction, and keep the soul in every automated process.
Previous product leadership experience informing how I build AI systems today
From chaos to clarity
I design experiences — and the systems behind them — that people trust every day.
From data to decisions
I turn insights into smart workflows that save time and reduce complexity.
Experiences that save hours
Interfaces and AI systems designed to perform, grow, and feel effortless.
Automation that still feels human
Intelligent systems that do the heavy lifting — without losing the warmth of real design.
Smarter systems and design.
Human results.
My product design background shaped how I now build AI-driven systems — clear, beautiful, and built for real people.
Growing an online meat subscription service
Sr. Product Designer for +3 years, collaborating with team of up to 12
Raising $5M for a next-gen football AI assistant
Sr. Product Designer for 1.5 years, collaborating with team of up to 10
Boosting engagement and cutting support costs
Sr. Product Designer for 3 months, collaborating with team of 4
Looking for something specific? Let's chat!
Curiosity, empathy, intent
My process blends design strategy, user psychology, and system thinking. I build tools that make users feel understood, empowered, and in control.
Problem framing & business clarity
Define what truly matters before automating.
Research & system thinking
Design for real user flows, not chaos.
Systems that performs efficiently
Real results, not just pretty interfaces.
Fast iteration, real impact
From real needs to production-ready solutions.
Design how I think
Hi, I'm Laura. Founder & CEO of Lōra AI Studio. For over 15 years I've designed digital products that people trust and businesses scale.
Today, I combine product design, strategy and AI-powered automation to create end-to-end solutions that simplify operations and unlock growth.
I value open feedback, shared ownership, and an egoless approach.
